The structure of your website’s pages is referred to as its information architecture. Your website’s organisation and interlinking can have an influence on how your content ranks in search results it also referred by many SEO Services provider too.
Because search engines mainly view links as “votes of confidence” and a method of helping them comprehend both the content of a website and how essential it is, this is the reason (and how trusted it should be).
The anchor text you use to link to other pages on your site is also taken into account by search engines, so include descriptive language when referring to another page on your site helps Google better comprehend what that page is about (but in a post-Penguin world especially, be sure not to be overly aggressive in cramming your keywords into linking text).
Links from Qualty and other high-profile websites are signals to search engines that your site is significant, and the same is true if you link to a certain page from many locations throughout your website. In addition, the pages on your site with the most external votes (links from other, credible sites) have the most influence on the rankings of other pages on your site in search results it also preferred by services SEO too.
We may trace this back to a notion known as “PageRank.” If you’re interested in learning more about PageRank, here are some helpful resources:
- PageRank explained in an understandable and non-mathematical way
- A thorough explanation of PageRank’s workings (from a few years ago) including some useful graphics.
- What was Google’s first scholarly article published by
When it comes to site design and internal linking, it’s important to understand how link equity (the amount and quality of links pointing to a page) affects this. If we had a snow removal site, we might say:
Winter building in cold countries is complicated by the effects of snow, as we discovered in a groundbreaking study that we recently published. Everywhere on the Internet, it’s linked to.
One of our primary snow removal websites has released a research. There are only a handful of pages on our website dedicated to promoting our company’s snow removal services. None of these pages have been linked to by any other website.
It’s possible that the research will be able to rank highly for numerous keywords. Much less so are the sales-oriented pages. As a result of this, we can convey some of the credibility and authority of our guide onto our most critical sales-oriented sites. Even if they don’t have the authority of our study, they’ll still have a far better shot at ranking in the search results compared to when they didn’t have authoritative publications pointing to them. Note that our bogus research is the most linked to page in this case. Your home page is likely to be the most frequently accessed page on your site (the page that people link to when they talk about you, when you get press, etc.) As a result, it’s critical that your homepage contains links to the most important parts of your website.
Information architecture may be an extremely complicated issue, particularly for large websites, and there are a lot of wonderful extra resources below with more specific answers mentioned at the conclusion of this section, but at a general level the most essential elements to keep in mind are as follows:
Identifying your most linked-to sites may be done with the use of tools like Ahrefs, Majestic SEO, or Moz, which provide “top pages” reports.
Whenever possible, link to your most important search pages from your most linked-to pages (for example, make sure your home page and your site’s version of our popular snow study are linking to your “money pages”) in order to keep them “high up” in your information architecture. This means linking to them frequently in navigation elements and linking to them whenever possible from your most linked-to pages.
There should be as few clicks away from your home page and the most linked-to sites as feasible when creating a “flat information architecture” for your website. Flattening your site’s structure is explained in more detail in this earlier video.
Additional resources on information architecture are provided below, many of which are older, but the SEO ideas mentioned in them still apply.
Moz’s Whiteboard Friday and Richard Baxter’s presentation on Moz RKG’s guide to site design both provide useful information on SEO information architecture.
- The post structure of KISS Metrics
- Create a site structure using WordTracker’s help Google will adore it.
If you’re interested in creating an information architecture diagram for your website, check out this post from Distilled.