TL;DR: In case you had been wanting ahead to seeing Nothing’s Cellphone (1) land within the US this summer time, put together for some disappointment. The corporate has confirmed that its first handheld won’t be getting a widespread launch in the US or Canada when it launches on July 12. Solely a restricted variety of non-public neighborhood buyers inside these places will have the ability to get their fingers on the system through a closed beta program.
Nothing confirmed its plans to launch the Cellphone (1) again in March, with CEO Carl Pei promising it could ignite a change within the “sleepy” smartphone market and be “essentially the most compelling various to Apple.”
Nevertheless it appears these within the US and Canada will not discover out if the Cellphone (1) lives as much as Pei’s daring claims when it arrives on July 12. In an announcement to PCMag, the corporate mentioned, “Whereas we would like to deliver telephone (1) to your entire neighborhood world wide, we’re specializing in house markets, together with the UK and Europe, the place we now have robust partnerships with main native carriers. It takes quite a bit to launch a smartphone as you recognize, from guaranteeing the handset is supported by the nation’s mobile applied sciences to provider partnerships and native regulation, and as we’re nonetheless a younger model we have to be strategic about it.”
Feels like Nothing is skipping the US with respect to Cellphone (1) availability and community compatibility. Disappointing, however comprehensible. Exhausting for younger manufacturers to realize provider adoption right here, and with out these offers, probably not value negotiating retail channels in any respect…
— Ev (@evleaks) June 21, 2022
The information does not come as a complete shock. It is tough for brand spanking new arrivals to interrupt right into a US provider market dominated by handsets from Apple and Samsung, and more and more demanding necessities have made it much more tough for startups like Nothing lately.
Nothing did say that it has plans to launch a US-supported smartphone sooner or later, although when that is perhaps is unclear. And whereas it will likely be attainable to attempt an upcoming Cellphone (1) within the States earlier than then, the corporate mentioned to anticipate “unpredictable” protection on T-Cellular, no voice-over-4G on AT&T, and no service on Verizon in any respect.
If you wish to see the Nothing Cellphone (1) reveal, be certain to join upfront to look at the livestreamed occasion.