As the trend towards mobile on other platforms continues to grow, marketer’s 2012 survey figures show how market share will change over the next 4 years.
A 2012 study shows that Twitter has more mobile revenue than Facebook (according to marketer research). Twitter’s mobile marketing revenue reached $129.7 million, beating Facebook’s forecast of $72.7 million this year (2012). Earlier this year, Facebook entered the mobile ad space, allowing advertisers to appear in its app’s News Feed, steering users away from desktop ads and taking advantage of users who have become more mobile. In their use of its social platform. Facebook’s main revenue comes from desktop ads, but the shift to mobile predicts the numbers will change, so in 2012 marketer expects a profit of $629.4 million from $444.1 million revenue from Twitter.
Despite this huge increase in sales,
Facebook still has a long way to go to rise above the leader of the pack. Google maintains its weight with mobile advertising revenues of $1423.1 million in 2012. As Twitter and Facebook increase their mobile presence, like other major digital ad publishers, marketer projects a combined US instagram video downloader market growth of $2.61 billion. By 2016, this figure is expected to approach 12 billion dollars.
What does this mean for you?
Your customers are now much more mobile and don’t often have to wait at their personal computer to shop with you, recommend your business to their friends, or share how they use your products. This mobility comes at a price – be prepared for customer service inquiries and new orders throughout the day, especially if your business operates globally.
Visual content is more appealing to customers than textual information,
So marketing with images (infographics, product photos, funny images, quotes and ads that are part of images) becomes more visible. AS Pinterest grows, images will become more popular as they can be automatically tweeted when new pins are created. So always make sure that when Pins are generated from your website content, they link back to your website and contain enough information about your products. Your online marketing should be mobile-friendly, which includes your website, email newsletters, Facebook pages, blogs, articles, and text messages. When creating new online content, consider not only how it will look and play on the big screen, but also on small mobile devices. While 4G should soon be available in the UK, many mobile users will still have slow connections (3G or less) so it’s worth considering how long it will be before they receive your newsletter, website or your coupon. to offer.