We all have thriving businesses, and we want to drive organic traffic. Google is mighty; it crawls the web and determines which pages are most valuable and relevant for its users. Everyone not only trusts Google results, but they also rely on them.
There is cut-throat competition in the world of digital marketing, and everyone is on the quest to get their business on the very first page of Google. Getting your business on the first page of Google might seem unrealistic, but it is possible. One can take several tangible actions to put your business on the top of the first page.
Following are the tactics one should cover for getting the business on the first page of Google-
- Add keywords to specific places on the websites.
- Creating content for humans and not the search engine.
- Emphasising location.
- Regularly updating and maintaining the Google listing.
Everybody wants to get on the first page of Google and it has many benefits. It can also help you prioritise your business strategy.
Why is the first page of Google vital?
The search results of Google are getting robust. Working for top ranking is worth the effort. The traffic and click-through rate decrease as one works their way down the search results.
Getting on the very first page of the search engine means a significantly higher click-through rate
We all are strangers to the fact that the first page of Google captures most of the traffic. However, there are significant differences in the click-through rates for the top vs the bottom results.
Earning a top spot on Google could also lead to getting featured in a snippet, granting your immediate business exposure and increasing your credibility.
How does the first-page ranking benefit your business?
1. Improve your visibility
The more people see your website, the greater your brand awareness will be.
2. Generate more leads
It is crucial to generate more leads. One’s goal should be to be on the first page of the search query. By doing this, you get discovered by the consumers searching online with the intent to buy or engage. These people are more likely to convert into leads and customers for your business.
3. Increase engagement
The search engine Google enables customers to learn about, compare and engage with your business before even clicking on your result.
4. Drive website traffic
Snippets and answer boxes can provide limited information. A search engine results page can sometimes supply all the information a person needs. There are still several queries for which people will click through a website. It takes several engagements with a business before a person converts into a customer. The interactions with your website are essential.
The first page of Google drastically increases traffic to your website, and not being on the first page of Google has a considerable disadvantage.
According to a recent survey, the first page of Google captures at least 71% of web traffic. And the second page drops to 6% of the website clicks. It is indeed a steep decline in web traffic.
5. Increase your industry authority
Getting on the very first page of the search engine requires regularly creating high-quality content. It is the content that Google recognizes. This is a tedious process, it takes time but the result is worth the investment.
Writing regularly about your industry will also require you to stay in tune with what your target audience wants to know. It is also important to know the latest updates in the industry.
Appearing on the first page of Google facilitates the development and maintenance of robust knowledge based upon which your business can build a foundation.
6. Earn trust
The algorithm of Google is designed to recognize suspicious and low-quality content. When you show up on the first page of Google, it means that Google identifies you as a trusted source of information. Consumers also trust the business that Google charges.
SEO Sydney is the search query that is rampantly used by the businesses in Sydney to connect with SEO agencies in South Australia.
7. Build trust
Getting on the first page of Google requires creating high-quality content and this type of content is the gift that can be repurposed and redistributed across a variety of marketing channels, including email, paid ads and social media.
Your efforts to get on the first page of Google should be content-driven. If you succeed in this quest of yours, Google will provide you with more material and opportunities to engage with the target audience. It also helps you nurture leads.
8. Speed up your sales cycle
Consumers today have too many options to choose from. They can access all the information and tools they need to discover. Getting on the very first page helps you to get in the top-of-funnel leads and you also get closer to the sales-gear.
How many ways are available to get on the first page of Google for free?
Getting on the very first page of Google is a feasible goal amongst many small business owners who want to make it big. Google is focused on quality as well as quantity. There are several factors behind Google’s algorithm and the result pages of Google have many different types of components. There are also several types of media accounts that can achieve a first-page status. Below are some of them-
- Blog posts and website pages
- Google My Business account
- Snippets of the website content
- Landing pages
How to use your own website to get on the first page of Google?
The very practice of aligning your website with the search engine ranking factors is called SEO or Search Engine Optimization.
Following are some of the steps you should follow-
- Determine your keywords
One should determine which search queries you want Google to answer. Each page on your own website should target a different set of keywords so that the pages are not competing with each other at all.
The right type of keywords for your business are those that your customers are typing to get in the products and services they need.
- Tell Google what all keywords are you using
Google works by crawling the web and ranking the millions of pages that exist. It stores them in an index. When a user performs a particular search, Google can scan through its more organised index. It can then come up with the relevant results.
One should make it easy for Google to scan, index and retrieve your site.
One should do this by placing the keywords in the following places
1. Meta title
Every blog post on your website has a Meta title. It appears at the top of your page in the form of a header. It also appears as the title of that page’s listing in search results.
2. Meta description
Meta description is a little blurb that shows up underneath the title in Google’s search results.
The Meta description tells a searcher what they can expect if they click on your page and increases the relevant clicks to that page. The Meta description assists Google to put your business on the first page for the right searchers and it also helps Google searchers to keep it there.
Your URL consists of a domain name that is followed by a forward slash and by text separated by dashes. You should include keywords in your URL and it will help Google identify what your page is all about. The URL is prevalent in between the title and its meta description in the search results. A clean URL which matches the title of the page is appealing and trustworthy to users. It is also better suited for first-page appearances.
4. Alt tags
Google can see images if the image has an alternative text. Google can also detect further relevance of the page if your alt tags include keywords.
5. Write for humans
Content is indeed king. The body of your page’s content is the most vital page to include the keywords for which you are trying to rank. They should be naturally incorporated.
If one wants to get on the first page of Google, they should provide useful and trustworthy informative content which will keep the target audience on your pages.
6. Emphasise location
One should target location-based queries. One should make sure that their website indicates their city and geographic area and show the business as a ‘near me’ search result.
So, this is it. You have to keep the above mentioned things in mind for the best results for your website. Your consistent efforts and right campaign and approach is going to be fruitful for your business for sure.