Duplicate (And Thin) Content: What It Is
There are many other types of duplicate content, as well as thin content, which product descriptions often fall under. Some are a consequence of corporate lethargy, while others are brought on by settings in the conventional ecommerce web infrastructures.
• You are plagiarising information if your product descriptions are verbatim taken from the manufacturer. In this instance, the problem is scraped material with some additional duplicate content. Google has no reason to display the consumer anything other than the manufacturer if there is nothing that distinguishes your store from the manufacturer.
• Issues with replicated material may arise if you prepared thorough product descriptions for your items but then copied them onto many pages that are quite similar to one another. Since the appearance of the product page is usually the problem rather than duplicated information, your old descriptions may still be used Indian SEO company.
• Regardless of the search, if you utilise a product search that dynamically displays goods on a results page, all results pages will be 90% identical. While this is advantageous for the consumer, Google sees each page as a distinct entity with duplicate content. Many firms are unaware that this is occurring since it often involves software settings.
Another problem is thin content; if your product description pages are too brief, your consumers won’t find much value in them. If you can liven up your product pages, this is a rather simple problem to fix. But while doing so, watch out for the aforementioned duplication problems.
Risks Associated with Product Descriptions
Because of their abundance, product descriptions are especially susceptible to problems with duplication. There might be dozens or even hundreds of comparable goods in a modest online shop. For instance, a website that sells phone covers may offer hundreds of iPhone 5 cases, each of which is the same other than for the colour or pattern on the back. If each of those instances has its own website with a unique URL, they will immediately get flags for duplicated material. Similar traps are used by clothing retailers, offering the same items in several sizes.
This affects almost every sector of the product sales business in some manner. A manufacturing firm that sells valves will have various sizes of ball valves; this might result in a fine if done incorrectly. There may be a dozen distinct kinds of screws or nails at a hardware shop. A blog theme reseller could provide a number of themes built on the same framework but with different colour schemes and background pictures. Only the tiniest stores with a limited number of distinctive items are able to escape these problems.
the official stance of Google
Remember how the first Panda update destroyed e-commerce websites? Well, that was in 2011, when it initially debuted. Panda updates continue to aggressively combat many of the same problems, although Google has improved the algorithm and loosened restrictions for small firms.
In essence, Google has chosen a specific position. They claim that as long as you are not utilising duplicate material deliberately, it will not harm you. There is a penalty for copying material from another website. You may be able to get away with it if you’re utilising an ecommerce software platform that, when set as it is, creates a lot of product pages that aren’t all that different. For inadvertent or small duplicate concerns, Google won’t aggressively punish you.
However, it is only speaking about penalties. Penalties and detrimental SEO conduct are two different things. A penalty is a real adverse action Google has taken against your website. Duplicate material, for example, might harm your search ranking without directly punishing you. Simply said, you won’t perform as effectively as you can.
How do you determine which duplicate content problems you could have and how do you resolve them in light of this?
Combining Pages to Fix Issues with Duplicate Content
The first thing you should consider is where you got the ideas for your product descriptions. You have a severe problem that has to be resolved if your response was “copied from another source,” whether it was the manufacturer or another store. All new product descriptions must be written from scratch.
Check to determine if you have many pages for very comparable items if your content is unique. Using the iPhone case example from earlier, it would be excessive and might result in duplicate content problems to have a new product page for each case.
Combine your pages to resolve this problem. Roll all of those pages together into one page rather than having 50 pages for iPhone covers in every colour of the rainbow or 15 pages for a pair of shoes in every size. Use a colour preview to dynamically display photos for each colour of iPhone case on this page. Allow the user to choose a particular shoe size when placing an order by using a drop-down box. This will result in one page for that specific case brand for that phone rather than 50 pages for iPhone 5 cases.
This has many effects. First, it resolves any potential concerns with duplicate material that can arise from having a dozen pages with only one update in between them. Second, it enables you to concentrate your efforts on developing the descriptions for whole items as opposed to coming up with original descriptions for every case colour. The consumer also has a better experience since it’s simpler for them to locate things and subsequently modify them because search results aren’t cluttered with similar goods in several colours.
To improve search configuration, use Canonical and Prev/Next Tags.
Speaking about search results, the aforementioned problem, which many stores have without recognising it, may be resolved quickly. Only the canonical and next/prev properties are required.
• Canonical enables you to designate the default search page as the “genuine” page, informing Google that any other sites that seem similar to it (such as search results with populating items) are derivatives and should be disregarded.
• Paginated search results now include the tags Previous and Next. They inform Google that the search results on pages 1, 2, 3, and so on are all a part of one single, more comprehensive entity.
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