David Guo is the Chief Executive Officer of Top Games Inc. He is highly passionate about the latest technology and online games. David began his career selling software to manage multimedia. Then, he created firewall software designed to be used in cybersecurity applications. In this interview by TechBullion, David will be talking about his 2022 NYX Game Awards and his role as a director of Top Games Inc.
What made you decide to become a Game Developer / Marketer?
I am an avid gamer myself. Since 2009 I’ve discovered that many gaming firms don’t pay attention to the user experience or customer satisfaction. I decided to join Top Games Inc. Top Games focuses on providing the best player experience and services. We create games from the player’s point of view. Realizing that gamers have many friends and play a large portion of their lives through games, we set out to provide the most enjoyable gaming experience we could and build lasting gaming communities that continuously improve the gaming experience.
What’s your job within the company? What qualities should an individual who is a game designer or marketing professional have to succeed in their job?
While I am the Top Games CEO, I am the chief of all the essential Top Games departments. To be successful in each of my roles, I believe that every TGI employee should be able to testify quickly and implement faster. There’s no exact method to getting success immediately. This is why we try our products or services repeatedly to determine the most effective approach and expand as fast as we can.
We would like to know more about your company or studio.
In 2015, Top Games Inc. was founded. Top Games Inc. is an independent game for mobile devices. Today, we have more than 100 million users worldwide, and our gaming collection currently includes eight games, with three more titles due towards the end of the year. We create games quickly and responsibly. We put the user first, creating a top-quality experience. This approach has led to the release of numerous plays that have 4.5-star-and-higher scores. We heavily rely on data science to verify our opinions and make decisions within our development team. A responsible marketing strategy reinforces our personal experience with top-quality games marketing globally, including traditional media, television, and online channels.
What’s your definition of a game that is great?
From my perspective, I believe that a good game should be created from a player’s viewpoint/ focused on the user. Our goal is to create games that offer players the best experience and serve as a primary source of entertainment and enjoyment.
Please describe the genres in which the game(s) your company/studio is specialized and the primary characteristics of the game.
We concentrate on running Strategy games, which incorporate more social and interactive elements. We place a high value on games based on fair gameplay and user-friendly social platforms.
We’d like to know more about your process for generating ideas.
My team and colleagues are incredibly passionate about games, specifical games in the Strategy genre. We understand what gamers want from games, and that’s why we can create games from the player’s perspective.
Congratulations! You were named the recipient of this year’s NYX Game Awards; what is it for the team and your members to receive this award?
It’s a privilege to be presented with this award! My colleagues and I are very excited about this award. We’ll immediately spread this information on social media accounts such as Twitter and Facebook. We are incredibly grateful to our outstanding players and a team of developers. Without their constant assistance, we wouldn’t have gotten through the challenges we’ve faced or reached this level of success.
What is the impact of winning an international award helping to promote your business and sport?
The award certainly made a difference in our brand’s image.
What are the challenges in developing/marketing you’re most successful entry(ies)?
The biggest challenge we face as a development team is coming up with games that people can always look at and enjoy for years to come. We created the Evony game more than ten years back. We continue to add new features and elements to give players a more enjoyable gaming experience.
What has the country where you live in your process of developing your idea?
The diversity of America’s the United States has empowered my open-mindedness and has significantly expanded my horizons.
What are the latest trends in the gaming industry that you are the most enthusiastic about?
Gaming is becoming more user-centric. Users are aware of their preferences and want the idea of spending time and even money playing games that they love and giving them a great user experience.
More amazing games come out as more great games are released, and players continue to set more advanced gaming standards. This motivates us to develop games that surpass the expectations of players continually.
What are your top three (3) whole three things you love regarding gaming?
Innovation. I see many new concepts and creative approaches throughout the business, which spark ideas and inspire my ideas for innovative explorations.
Success. It’s gratifying to watch games created and developed by me get the attention of the vast majority of gamers.
Freedom. Unlike conventional industries based on gaming, the gaming industry is a different mindset, with more space and fewer restrictions. There are fewer restrictions, and those in the game industry tend to be more imaginative.
What do you suggest as resources to someone trying to enhance their game designs and develop ideas/skills?
Every genre is different. I don’t believe there’s anyone specific book that can help you succeed. My suggestion is to think from the standpoint of the player. My strategy is to put in the effort to ensure you’re always providing the most enjoyable player experience you can.
What do you think will be the gambling industry’s development over the five to ten years ahead?
The competition is expected to increase significantly. Only the best quality and game geared towards the user will endure.
In the meantime, there is a chance of a technological revolution. I believe that VR will become the most popular technology in the coming decade.
Who has inspired you throughout your life? Why?
People from various periods and times of my life have taught me many things. I continue to learn from the top people. I gain from their wisdom.
What’s the key to your success? Do you have any final words of wisdom?
The key to my success is my love for the industry and my job, my hard-working daily routine, and the countless amount of time and effort I dedicate to achieving my goals.
Which three (3) Three (3) Game Developers or Marketing Professionals would you recommend for participation in this year’s NYX Game Awards?
I would recommend Dmitri Bukhman, Ilkka Paananen, and Bobby Kotick.
Do you know of something other than what we’ve discussed you’d like us to add during this conversation?
We will continue to improve and enhance our games, Evony, Shortly. Meanwhile, we’ve recently launched our brand new game Infinity Clan, which we hope you enjoy and love our latest competition. We are grateful for your support!